Images Courtesy of ZAZ10TS Photogapher: Zdravko Cota
ZAZ10TS, 10 Times Square
at 41st Street and 7th Avenue
New York, NY
March 5 – May 25, 2020
Thursday, March 5, 2020
A new art installation by American artist Aaron Pexa, Garden Party interprets a modern garden theme with original multimedia artwork featuring flowers, birds and nature. Presented jointly by Cade Tompkins Projects and ZAZ10TS, the free public exhibition opens on March 5th and runs through May 25th at the ZAZ10TS lobby gallery located at 10 Times Square. Garden Party transforms the interior of the building’s lobby with neon and LED light sculptures as a nod to Times Square’s history of neon signage, accompanied by bright wallpapers, video and a large format print.
The long corridor of the lobby gallery includes a colorful floral Poppy wallpaper and video still artwork. Further down the corridor is a gold LED sculpture of a bird in flight layered over another colorful wallpaper entitled Garden Party, creating a stunning visual display. In the elevator bank, a black and white wallpaper and large scale collagraph in a silver leaf Rococo frame are illuminated by the Neon Poppy sculpture, all of which is repositioning how viewers experience color, light, and pattern.
Aaron Pexa’s video I Wander the Forest in Search of Mystery will run on a continuous loop. In it, a chandelier slowly twirls in a forest by a lake. The optic qualities of the cut crystal are activated by sunlight and enhanced by pastel atmospheres that move through the frame. The video highlights the incandescence of light and the reflective effect of glass as fleeting moments that create a fictional romantic history. The video is accompanied by a commissioned sound element created by artist Maralie, the fifth collaborative work with Aaron Pexa.
The video can also be viewed by the public as it runs on “ZAZ Corner,” a new LED billboard gallery showcasing digital artwork outside the building at the corner of 41st Street and 7th Avenue.